I make logos, websites, and noise.

I live in a constant state of “Let me create something, dammit!” which would be exhausting if it weren’t so motivating. I need to build, design, draw, record, or create. It’s worked out very well so far.

I design solutions that help people. And kettlebell workouts. Functional designs and functional fitness.

It’s nice to meet you. How can I help you solve your problems?

Zipari

Branding, logo design, Marketing, and Product Design Manager.

As Creative Director, I designed and developed the company branding and product design suite. I operated as a player-coach and cross-functional manager between design and dev teams.

Fate of the Spectre

Branding, print design, visual identity, typography, trading card design.

Fate of the Spectre is a superhero-themed trading card game. It follows the DC Comics pantheon of heroes and villains battling to control the Tower of Fate.

Fate of the Spectre Trading Card Desgin
The Spectre is using the Tower of Fate to traverse the multiverse and capture its strongest beings. With his makeshift team of heroes and villains in tow, Doctor Fate assaults his home, traversing the now-deadly caverns of the Tower of Fate to rescue the captors and stave off oblivion!
 
Fate of the Spectre Mobile Game Screens

Ria Health

Branding, Messaging, Logo design, Web Design & Development.

Ria Health required a new brand direction and messaging to complement its future goals. I designed the new brand direction along with their messaging, social media, and web design refresh.

Hungie?

Branding, Messaging, Logo design, Web Design & Development.

This is Hungie, a random meal generator sourced from other people who have no idea what to eat. It’s the Hungry leading the Hungry.

Hungie Responsive Web Design on Laptop and Mobile
Hungie: The "What to eat?" platform Branding and Web Design
Hungie: The "What to eat?" platform Branding and Web Design
Hungie Logo Design

Greenbelt Conservancy

Branding, logo design, visual identity, and design system.

To update the Greenbelt Conservancy brand, I focused on the trail markers that adorned the trees in the park. The minimalist stack serves as the basis for a comprehensive design system that could be implemented throughout the park. The use of Helvetica Now pairs well with the simplified logomark to create an easy-to-understand system for signage, collateral, and environmental design.

I often write words.

The Pod Hotel

The Pod Hotel, formerly the Pickwick Arms Hotel, needed a brand refresh. We delivered a new name and target audience for the small hotel. Today, there are multiple locations of the Pod across the US thanks to our brand executions.

Digital Healthcare Products

A large focus for me the past 10+ years has been improving the ease-of-use in healthcare and other difficult-to-understand business verticals. Reducing compleity for someone shopping for crucial health insurance, or making it faster and easier to find a doctor has been a rewarding pursuit.

Super. Black.

Representation in pop culture is important. "You can't be what you can't see." I started Super. Black. to celebrate and highlight positive representation in comics, video games, movies, TV, and other pop culture media. 

Stak Mobility

I defined user flows for their inaugural parking app. Today, Stak is a rapidly growing leader in electric mobility space on their mission to help reduce greenhouse gases caused by transportation.

Blue Mountain

As Head of Creative for Blue Mountain, I aim to introduce consistency into their brand and product design. A comprehensive Brand Guide and Design System is needed to create visual consistency and brand cohesiveness across the organization.

Experience


For the past 22 years, I’ve put my design and development skills to good use, providing researched solutions to design problems.

I’ve worked at design agencies independently and as an in-house design leader. I am always excited for the next great design challenge to overcome and always looking for a problem to solve.

I strive to help companies grow and innovate through good design incorporating empathetic storytelling, human-centered UX/UI, and brand strategy that resonates with the right audience.

Schedule a call and let’s create →

Blue Mountain: 2023 – 2024
Head of Creative Services

Zipari: 2014 – 2023
Creative Director


Ria Health: 2021 – 2022
Creative Direction / Development

Freelancers Union: 2010 – 2014
Senior Creative Developer

321 Worldwide: 2006 – 2009
Design Director

Insights

Here is a brief breakdown of how I approach design and development.

Product Design

Build your products for the end user, not the stakeholder. Always remember who will use the product and tailor your research, UX, and UI to that audience. Back up your decisions with data and avoid “I don’t like” traps. Challenge likes with user data and develop your best possible product. Always remember it will never be perfect, but it can be great.

Schedule a call →

Branding Design

Your logo is your handshake, not your elevator pitch. Please keep it simple and let your messaging, content, and values do the heavy lifting. Your logo reminds people that you walk the walk. Stay brand consistent by following your style guide, and be bold, never regular.

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Web Design & Development

Your codebase is like a house. Without a solid foundation, it will crumble. Avoid restarting dev procedures and establish a scalable workflow to which your team can follow and contribute. Keep your tech stack strict and pay back as much, if not all, of your tech debt as soon as possible.

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Leadership

Always remember there is more to learn; your team is the perfect teacher. Never dictate. Always collaborate. Protect and insulate your team from unnecessary headaches and provide them the tools, room, and opportunity to grow. Earn their respect, and never give your team a reason to lose it. Also, hot sauce challenges are fun.

Schedule a call →

B2B / B2C Marketing Design

There is no better way to market to your audience than with empathy-driven storytelling. You can appeal to your audience with human-centered stories and designs that drive insight and affinity. If they can relate personally to your message, they are more likely to engage positively with your campaign.

Schedule a call →

Around The Web

Writing was a hobby that became a passion. That passion became a legitimate job. I Freelance write about things I love, like pop culture or professional wrestling. I’ve been lucky enough to create a number of pieces for various publications like Popverse and DC.com.

In need of some content creation? Contact me, I'd love to work on some new stuff.

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