Creative Director & Web Designer

I’m Carl Waldron, a Creative Director and Designer. I help brands close the gap between where they are and where they want to be.

Where do you want to be? I’ll help you get there.

Brand Identity

Every time someone interacts with your brand, they form opinions about it. Those impressions are hard to change if they are negative. If the branding is inconsistent, misaligned, or aesthetically underwhelming, you lose that first “handshake” impression. Give a good first impression with a strong, consistent, and bold brand identity.
The Pod Hotel Branding
Zipari Branding Collection
THWIP! Book Cover Branding Design
The Pod Hotel Branding

Web Design

The first thing people do when engaging with your brand is check your website. If your web design, accessibility, or UX is lacking, you will lose a potential customer. Give them a good first impression and convert viewers to leads with a strong, consistent, branded web design that reflects your values, goals, and commitment to excellence.
Zipari Web Design
Zipari Branding Collection
Dadstiny Web Design and Development
Hungie App Web Design

B2B Marketing Design

Zipari Trade Show Booth Design
Zipari Branding Collection
Survey Report Design

Product Design Leader

Healthcare Digital Product User Experience Design
Zipari Branding Collection
Survey Report Design
Healthcare Digital Product User Experience Design

I often write words.


As Creative Director at Zipari, I defined its brand direction, designed trade show activations, established product design standards for their suite of digital healthcare products, and lead amazing teams.

The Pod Hotel

The Pod Hotel, formerly the Pickwick Arms Hotel, needed a brand refresh. We delivered a new name and target audience for the small hotel. Today, there are multiple locations of the Pod across the US thanks to our brand executions.

Ria Health

Ria Health required a new brand direction and messaging to complement its future goals. I designed the new brand direction along with their messaging, social media, and web design refresh.

Digital Healthcare Products

A large focus for me the past 10+ years has been improving the ease-of-use in healthcare and other difficult-to-understand business verticals. Reducing compleity for someone shopping for crucial health insurance, or making it faster and easier to find a doctor has been a rewarding pursuit.

Super. Black.

Representation in pop culture is important. "You can't be what you can't see." I started Super. Black. to celebrate and highlight positive representation in comics, video games, movies, TV, and other pop culture media. 


For over two decades, I’ve honed my expertise in design and development, consistently delivering innovative solutions to design challenges. My journey has taken me through various roles within design agencies and as an in-house design leader, where I’ve demonstrated creative leadership and a player-coach mentality. Each project presents an exciting opportunity to apply my robust creative and design management skills, ensuring an efficient, creative production pipeline.

My passion for growth and innovation defines my career. I’ve adopted the mantra “Get pulled back, not pushed forward” to remind myself to always lean towards bold, innovative, creative direction.

I excel in fostering collaboration within my creative teams and managing fruitful relationships with external vendors and agencies, seamlessly blending creativity with strategic thinking to tackle complex challenges.

Through empathetic storytelling, human-centered UX/UI design, and thoughtful brand strategy, I continuously strive to elevate companies and connect with their target audience on a profound level.


Schedule a call and let’s create →

Blue Mountain: 2023 – 2024
Head of Creative Services

Zipari: 2014 – 2023
Creative Director

Ria Health: 2021 – 2022
Creative Direction / Development

Freelancers Union: 2010 – 2014
Senior Creative Developer

321 Worldwide: 2006 – 2009
Design Director

Bachelor’s Degree in Graphic Design
School of Visual Arts

Around The Web

Writing was a hobby that became a passion. That passion became a legitimate job. I Freelance write about things I love, like pop culture or professional wrestling. I’ve been lucky enough to create a number of pieces for various publications like Popverse and

In need of some content creation? Contact me, I'd love to work on some new stuff.

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