Zipari
My time at Zipari was spent defining brand direction, designing trade show activations, product design for a suite of digital healthcare products, and being a design leader to an amazing team.
Ria Health
Ria Health required a new brand direction and messaging to compliment their future goals. I designed the new brand direction along with their messaging, social media and web design refresh.
![carl-waldron-sample-ria-health](https://carlwaldron.com/wp-content/uploads/2023/02/carl-waldron-sample-ria-health.jpg)
The Pod Hotel
An oldie but a goodie. The Pod Hotel, formerly the Pickwick Arms Hotel, approached my old agency for a rband refresh. We delivered a new name and target audience for the small hotel. Today, there are multiple location of the Pod across the US. I’d like to think thanks to my logo execution.
![doing-podhotel-samples](https://carlwaldron.com/wp-content/uploads/2022/10/doing-podhotel-samples.jpg)
Digital Healthcare Products
A large focus for me the past 10+ years has been improving the ease-of-use in healthcare and other difficult-to-understand business verticals. Reducing compleity for someone shopping for crucial health insurance, or making it faster and easier to find a doctor has been a rewarding pursuit.
![doing-healthcare-products-samples](https://carlwaldron.com/wp-content/uploads/2023/03/doing-healthcare-products-samples-scaled.jpg)
Super. Black.
Representation in pop culture is important. “You can’t be what you can’t see.” I started Super. Black. to celebrate and highlight positive representation in comics, video games, movies, TV, and other pop culture media.
![superblack-logo@2x](https://carlwaldron.com/wp-content/uploads/2023/12/superblack-logo@2x.png)
Stak Mobility
Stak Mobility approached me to help define user flows for their innagrual parking app. On top of that, I concepted a new brand direction for the company. One they ultimately did not go with but I still dig it
![iStak-Phone-X-in-hand-3](https://carlwaldron.com/wp-content/uploads/2022/09/iStak-Phone-X-in-hand-3-scaled.jpg)
Entertainment & Pop Culture
![Fate of the Spectre Mobile Game Design Screens Fate of the Spectre Mobile Game Design Screens](https://carlwaldron.com/wp-content/uploads/2024/01/carl-waldron-design-fate-of-the-spectre-mobile-game-screens.jpg)
![carl-waldron-design-uno-just-a-game-feature](https://carlwaldron.com/wp-content/uploads/2024/03/carl-waldron-design-uno-just-a-game-feature.jpg)
![carl-waldron-design-thwip-miles-morales-book-cover](https://carlwaldron.com/wp-content/uploads/2024/03/carl-waldron-design-thwip-miles-morales-book-cover.jpg)
![carl-waldron-design-black-manta-logo](https://carlwaldron.com/wp-content/uploads/2024/03/carl-waldron-design-black-manta-logo.jpg)