My time at Zipari was spent defining brand direction, designing trade show activations, product design for a suite of digital healthcare products, and being a design leader to an amazing team.
Ria Health required a new brand direction and messaging to compliment their future goals. I designed the new brand direction along with their messaging, social media and web design refresh.
The Pod Hotel
An oldie but a goodie. The Pod Hotel, formerly the Pickwick Arms Hotel, approached my old agency for a rband refresh. We delivered a new name and target audience for the small hotel. Today, there are multiple location of the Pod across the US. I’d like to think thanks to my logo execution.
Digital Healthcare Products
A large focus for me the past 10+ years has been improving the ease-of-use in healthcare and other difficult-to-understand business verticals. Reducing compleity for someone shopping for crucial health insurance, or making it faster and easier to find a doctor has been a rewarding pursuit.
Representation in pop culture is important. “You can’t be what you can’t see.” I started Super. Black. to celebrate and highlight positive representation in comics, video games, movies, TV, and other pop culture media.
Stak Mobility approached me to help define user flows for their innagrual parking app. On top of that, I concepted a new brand direction for the company. One they ultimately did not go with but I still dig it