Healthcare Product Design

Using user testing data from end-users, my design team and I crafted a series of human-focused healthcare products.

Problem: Healthcare is difficult to understand and digitally navigate

Healthcare is difficult to understand for any age group. To clarify things, my team and I gathered user testing data and applied our findings to Zipari’s Healthcare Product Suite.

Solution: User-researched and tested healthcare apps

We reduced the number of steps between a member and their ultimate goal of purchasing health insurance, finding a doctor, locating their healthcare ID card, and several other critical use cases plaguing members. The design team included a hefty dose of empathy in its thinking, as well as user testing and research, so we could identify more human-centered pain points along the design journey.

The result is human-focused UX/UI for Healthcare Product Design that continues to evolve, keeping end-users as the top priority.

Mobile Provider App

A connected ecosystem of healthcare apps

From a product design perspective, our goal was to create a connected ecosystem of health apps to aid a health plan’s members in their care journey. That included Member portals, provider search apps, and our flagship, the health insurance Shopping portal (pictured below).

Health Plan Shopping Portal V1

These white-label products were tested by potential users and designed to make the difficult process of shopping for insurance or finding a provider who takes that insurance as fast and easy as possible.

Product evolution

To help guide the future of these digital healthcare products, the team developed a component-based living style guide to govern the suite’s UX and UI output. Initially built using Sketch, and Abstract for version control and collaboration, the design team crafted a unique and robust design system based on user feedback, testing, and research data.

Screens captured by Yakima Maruyama
Zipari Design System – In Abstract – Screens captured by Yukiha Maruyama
Screens captured by Yakima Maruyama
Zipari Design System – In Abstract: Screens captured by Yukiha Maruyama
Screens captured by Yakima Maruyama
Zipari Design System – In Abstract

Results:

Using our apps, our clients reported a 41% year-over-year increase in behavioral health usage, a 55% year-over-year increase in self-service (using our call center solution), and a 115% year-over-year increase in Telemedicine usage. We also received a 5-star Medicare Advantage Rating!

RX Search
RX Search