Healthcare is difficult to understand for any age group. In an effort to make things a litter easier, my team and I gathered user testing data and applied our findings to Zipari’s Healthcare Product Suite. We sought to reduce the amount of steps between a member and their ultimate goal of purchasing insurance, finding a doctor, locating their ID card, or a number of other use cases. A fair bit of empathy was included in the design team’s thinking so we could identify more human pain points along the design journey.
The result is human-focused UX/UI for Healthcare Product Design that continues to evolve, keeping end-users as the top priority.