The new Fantastic 4 Logo is fantastic!

by | Feb 15, 2024 | Design Behind The Mask

Marvel released the casting for the next Fantastic 4 film. Pedro Pascal will be Mr. Fantastic Reed Richards. Hopefully, we get to see Vanessa Kirby as Sue Storm, a.k.a. The Invisible Woman. Joseph Quinn of Stranger Things fame will suit up in flames as Johnny Storm, and The Bear’s Ebon Moss-Bachrach will lend his likeness(?) to Ben Grim, a.k.a The Thing. But who cares about all that, did you see the new Fantastic 4 logo? My goodness, I am in love.

New Fantastic 4 logo

The New Fantastic 4 Logo is, well, Fantastic
The New Fantastic 4 Logo is, well, Fantastic

Look at that gem. I know exactly why I love it and it has almost nothing to do with the logo itself. Though it is a beautiful execution. It has more to do with the implied theme and aesthetic of the upcoming movie. The retrofuturistic, Jetsons-like feel of the logo may mean the film will be a period piece around the 1940s or 50s. Or perhaps a universe where all the retrofuturistic dreams of technology, space travel, and smart homes of the past came true.

I always picture the Fantastic 4 rooted in that era of superhero fandom. The age of super science, ray guns, and Mole Men. I’ve been preaching to fellow nerds for a couple years now that the First Family needed to be a retro take on the group to truly capture their potential. My lips to Kevin Feige’s ears, I suppose.

Fantastic 4 branding

To tie it all back to design, because that’s what I do. The logo evoke a certain feel that will be captured by the consistant branding of the franchise.

The Fantastic 4 logo in context with the brand

Look at the aesthetic of that illustration. All of a sudden, the logo makes perfect sense for the setting. From the color palette, to the tiny star-like accents dotting the poster. Look at the almost corduroy-like pattern on Reed and Sue’s tops. When’s the last time anyone wore corduroy for comfort? The 1950s, that’s when. It all feeds back into the Fantastic 4 branding and I am here for it.

Just a slight edit from DBM

The New Fantastic 4 Logo with a slight edit for my own sanity
The New Fantastic 4 Logo with a slight edit for my own sanity

Just a small change to that great logo. I moved the bar of the “F” up a bit to match the rest of the cross bars. I understand why the designer left it where it was, but I also don’t. Moving it up makes more sense given the aesthetic. It reminded me of the way Neutraface handles its bars. The typface drops them to align closer to the bars of the lowercase letterforms.

Fantastic 4 in Neutraface by House Industries

I simply moved the bar up to align with the others, making the whole thing feel more cohesive. Now, this is just my preference but it did make me sigh wtih relief when I was done editing.

The New Fantastic 4 Logo with a slight edit for my own sanity
The New Fantastic 4 Logo with a slight edit for my own sanity

What do you think?

Let me know what you think of the new Fantastic 4 logo. Are you digging the direction? Excited for the movie? Do your feet hurt? Let me know what you think and be sure to check back and follow for more!

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