From a design perspective, Grammarly’s new logo is a step back from what could have evolved into a robust brand design system.
Branding
Curated
Design for the end-user, not the stakeholder.
Remember who the product is for, and make the best UX decisions for them.
A Work In Progress – Doing Muscles
2020 was a good-for-nothing hellscape of madness. But in every dark time, there are good things to celebrate. During quarantine I created Doing Muscles, a fitness motivation brand that allowed me to channel my anxieties into exercise, charity T-Shirt designs, and...
How to build a brand and community simultaneously
I am a community manager (for lack of a better term) for a group of parents who love playing Destiny 2. It's called Dadstiny and it's a subgroup of The Dad on Facebook. When I pitched and ultimately created the group, I didn't think three years on I would still be...
Hue_Mun, A Brand Of Adequate Excellence
Say hi to Hue_Mun! Some of my weirdest ideas come from conversations with other strange people. One such person is Sasha Khan, co-founder of Jetsyt. We concocted a beauty brand for pretty people who could care less during one of our excellent, random conversations....
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I write all over the internet. Check out some highlights from various publications. For more, contact me
