2020 was a good-for-nothing hellscape of madness. But in every dark time, there are good things to celebrate. During quarantine I created Doing Muscles, a fitness motivation brand that allowed me to channel my anxieties into exercise, charity T-Shirt designs, and motivational Instagram posts. The name is taken from a conversation with a colleague who defined my working out as “Doing Muscles”. I fell in love with the name and ran off to develop the brand. Two years later, it remains a work in progress, but one that I have absolute faith in.
A little about the Doing Muscles branding
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The logo is typeset in Futura Now and modified to optimal muscular proportions. The logo mark dubbed the “Skull and Macebones” are custom illustrations of my favorite “Implements of Gains.” A skull kettlebell and two steel maces make a fitness logo with a pirate feel. It evokes the freedom to explore unconventional fitness methods when the norm is no longer available. Lift what you can. Give nothing back!
I also developed some kid-friendly weight mascots, Remington Steel and Belle. Kids need to stay healthy and in shape too.
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The Future of Doing Muscles
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I’m developing the website as a store for Doing Muscles apparel and a motivation tool. There is also a Twitch channel I have no idea what to do with. What do you think the stream channel should feature? Let me know in the comments!
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