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A creative career as a Sneakerhead

Countless (unless there is a sneaker census I know nothing about) men and women, young and old, would consider themselves a "Sneakerhead." Also known as a person fully engrossed in sneaker culture. I knew a man who walked with old Metro Cards in his shows to keep the front of…
Carl Waldron
April 4, 2019
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Kevin Conroy Is the Best Batman. Period.

Update: Now Mr. Conroy has completely the prophecy and played a live action Bruce Wayne. All thanks to the Crisis on Infinite Earths Arrowverse crossover special (woof, that's a long title). Kevin donned a Kingdom Come style exoskeleton and slipped into the house shoes of a battered old Master Wayne.…
Carl Waldron
April 4, 2019
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Miami Heat branding embraces the 80’s

The new Miami Heat branding slapped me in the face with awesome. "Vice" is a bold new direction for the NBA franchise and I for one love it. The "Vice" branding is ripped right out of the 80's. These clean uniforms were designed in house by Brett Maurer. I tip…
Carl Waldron
March 26, 2019
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5 things I learned as a design manager

Photo by Kelly Sikkema on Unsplash I never thought I would enjoy being a design manager as much as I do now. Going from the lone wolf designer to the person delegating work and guiding the creative vision was a stark change. I went through a lot of internal debate…
Carl Waldron
March 26, 2019
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5 Don’ts for your startup brand design

Building a successful startup with a middle of the road brand starts you on the back foot immediately. If your startup brand design doesn't stand out from your competitor pool, if your differentiator(s) are obscure or non-existent, if your creative strategy is incomplete or unclear, all these things can sink…
Carl Waldron
March 25, 2019
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Creating A Battle Royale Video Game

Battle Royale games are the new zombie games. For a time, every third game had you facing off against a ravenous horde of braindead bullet fodder. Today, however, battle royale games reign supreme. In these games, in case you are not away, you drop into an arena and fight for…
Carl Waldron
March 24, 2019
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5 simple ideas to reboot Toys R Us

Update: Looks like Toys R Us is planning a come back to North America. Via IGN, the brand management company WHP Global aims to open new Toys R Us locations ahead of the 2021 holiday season. Maybe they will take some cues from this article. Original: As my wife and…
Carl Waldron
October 5, 2018
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What the DC Cinematic Universe Could Learn from the Arrowverse

The Arrowverse has done the Justice League better than the DCEU Justice League film was able to. DC’s mad rush to compete with the Marvel cinematic money-printing machine has left its major film properties unoriginal and poorly fleshed out. Batman, Superman and Wonder Woman have been realized on screen together, but the story…
Carl Waldron
August 31, 2018
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The Dora Milaje & The Women of Wakanda

Wakanda is the most technologically advanced nation in the Marvel Universe. Yet its citizens suffer constant oppression at the hands of foreign invaders such as Namor, the Atlantean king. T’Challa, the Black Panther, splits his time between ruling Wakanda and being an Avenger. In his stead, a cadre of brilliant and strong women…
Carl Waldron
August 31, 2018
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Creating Shirt Shirt, The T-Shirt Brand

Creating a t-shirt brand from scratch is a fun way to explore silly ideas you didn't know you wanted to build. For years I struggled with what simple idea could I turn into a line of clothing. The countless number of shirt design mockup filling old HDDs is staggering. As…
Carl Waldron
August 24, 2018