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Design for the end-user, not the stakeholder.

Remember who the product is for, and make the best UX decisions for them.

Xbox, Please check your line widths

Xbox, Please check your line widths

A friend of mine asked me to review the title type of his upcoming book. I pointed out some crazy kerning issues and gave a few pointers on how to layout the title. After a moment, he responded with "Now I will never not see those space issues." To which I said,...

A guide to hiring the right designer for your project

A guide to hiring the right designer for your project

Finding a creative partner Finding a designer is easy. Super easy in fact. Countless creative institutions (such as my alma-mater School of Visual Arts) are in the business of sculpting a writhing, roiling heap of creative thinkers and designers. If you have a project...

Greenbelt Conservancy rebrand exercise went well

Greenbelt Conservancy rebrand exercise went well

A good friend of mine mentioned he was participating in a logo competition for the Greenbelt Conservancy in Staten Island. I took this as an opportunity to stretch my branding muscles and create a quick brand refresh. This is purely an exercise and in no way...

ToDo Lists In Design Apps Need To Be A Thing

ToDo Lists In Design Apps Need To Be A Thing

I had a "Why isn't this a thing" moment earlier today while familiarizing myself with Adobe XD (Always Be Learning). I found a plugin for the app that installs a ToDo list into XD. Why isn't this just built into every design app ever? The number of times I could've...

Brainstorming a Battle Royale Game with Zombies

Brainstorming a Battle Royale Game with Zombies

With the announcement of Back 4 Blood, my love of zombie co-op games have spawned yet another game idea. I used to co-host a podcast called Gamify with a buddy, Justin Jordan. On it we thought up viable video game ideas based on general topics. Some were based on...

Netflix, add fitness programs please

Netflix, add fitness programs please

Who doesn't have Netflix? There are 139.26 million Netflix accounts worldwide according to their Q4 newsletter. I can't fathom the hours of endless scrolling leading to sleep these accounts have accumulated. The value of this streaming model can't be denied. I have it...

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