Design for the end-user, not the stakeholder.

Sad update: Kevin Conroy, the only voice of Batman, has passed away at 66 years of age. A loss felt throughout the fandom community for sure. I ask everyone to go back and listen to Mr. Conroy's flawless interpretation of the Bruce Wayne / Batman. His work influenced...

The new Miami Heat branding slapped me in the face with awesome. "Vice" is a bold new direction for the NBA franchise and I for one love it. The "Vice" branding is ripped right out of the 80's. These clean uniforms were designed in house by Brett Maurer. I tip my hat...

I never thought I would enjoy being a design manager as much as I do now. Going from the lone wolf designer to the person delegating work and guiding the creative vision was a stark change. I went through a lot of internal debate the moment I was managing my first...

Building a successful startup with a middle of the road brand starts you on the back foot immediately. If your startup brand design doesn't stand out from your competitor pool, if your differentiator(s) are obscure or non-existent, if your creative strategy is...

Battle Royale games are the new zombie games. For a time, every third game had you facing off against a ravenous horde of braindead bullet fodder. Today, however, battle royale games reign supreme. In these games, in case you are not away, you drop into an arena and...

Update: Looks like Toys R Us is planning a come back to North America. Via IGN, the brand management company WHP Global aims to open new Toys R Us locations ahead of the 2021 holiday season. Maybe they will take some cues from this article. Original: As my wife and I...