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A guide to hiring the right designer for your project

Finding a creative partner Finding a designer is easy. Super easy in fact. Countless creative institutions (such as my alma-mater School of Visual Arts) are in the business of sculpting a writhing, roiling heap of creative thinkers and designers. If you have a project that is in desperate need of…
Carl Waldron
February 4, 2021
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Greenbelt Conservancy rebrand exercise went well

A good friend of mine mentioned he was participating in a logo competition for the Greenbelt Conservancy in Staten Island. I took this as an opportunity to stretch my branding muscles and create a quick brand refresh. This is purely an exercise and in no way submission to their competition.…
Carl Waldron
November 14, 2020
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ToDo Lists In Design Apps Need To Be A Thing

I had a "Why isn't this a thing" moment earlier today while familiarizing myself with Adobe XD (Always Be Learning). I found a plugin for the app that installs a ToDo list into XD. Why isn't this just built into every design app ever? The number of times I could've…
Carl Waldron
September 30, 2020
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Brainstorming a Battle Royale Game with Zombies

With the announcement of Back 4 Blood, my love of zombie co-op games have spawned yet another game idea. I used to co-host a podcast called Gamify with a buddy, Justin Jordan. On it we thought up viable video game ideas based on general topics. Some were based on movies,…
Carl Waldron
September 11, 2019
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Netflix, add fitness programs please

Who doesn't have Netflix? There are 139.26 million Netflix accounts worldwide according to their Q4 newsletter. I can't fathom the hours of endless scrolling leading to sleep these accounts have accumulated. The value of this streaming model can't be denied. I have it and barely watch anything on it. I…
Carl Waldron
August 15, 2019
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It’s for Our Sake Batman Always Wins

Who would win in a fight? Batman or some really powerful meta-being? It’s a question that has plagued mankind since an old Bruce Wayne plugged himself into the Gotham power grid and punched Superman a whole bunch in The Dark Knight Returns. Bruce came out the other end of that…
Carl Waldron
June 26, 2019
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Design products for the end user, not the stakeholders

Design is an extremely subjective field. Everyone has an aesthetic preference, so everyone has an opinion on what is good or bad design. Especially when one is designing products or brands. If you check the comments of the Under Consideration blog Brand New, design professionals disagree on brand design all…
Carl Waldron
June 26, 2019
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Helvetica Now has rekindled my love of the classic Typeface

I have always avoided using Helvetica due to its ubiquitous nature. It's literally everywhere. That's all thanks to its clean design and ability to work pretty much anywhere. From Verizon, to Jeep, to New York subway signage, Helvetica is a known quantity. I normally gravitate to more display fonts, which…
Carl Waldron
May 21, 2019
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WWE ratings are bad, but there is hope in the Network

WWE ratings are bad. They have resorted to cutting back on Youtube content to drive fans to watch the shows live. In the age of streaming and digital content, it is counterproductive to lean so heavily into delivering your programming on cable tv. Currently, you can catch clips of Raw…
Carl Waldron
May 8, 2019
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Bray Wyatt is the Creepy Mr. Rogers and I’m In

For the uninitiated, Bray Wyatt is am amazing creative talent in the WWE. He returned on WWE RAW this past Monday after a lengthy hiatus (he became a daddy!). Bray's return is enough to draw some groans from fans. Not because they don't like Bray. Quite the opposite, fans generally…
Carl Waldron
April 23, 2019