Dadstiny is an online gaming community serving over 1,000 active members centered around the video game Destiny 2. The group serves parents who have little time to play but also want to engage with the game’s users.
I am the community manager and brand designer for this community. I’ve developed an online portal (dadstiny.com) collateral, social personas, and a custom typeface, all to both engage and grow the membership.
Custom Typeface
Digital Marketing Assets
Custom Illustration
These custom characters are Cestmir and his son Burk. They are original creations depicting a father and son team from within the Destiny 2 universe. They were converted into a coloring book page for the community to print out and give to their kids during the pandemic. You can download it here for free.