Zipari

Design problem:

Zipari began as an offshoot of the Freelancers Union Health Insurance Company. When a venture capital firm acquired the company, it was rebranded as Zipari, with a focus on easy-to-use products for health insurance payers. It was a blank slate, and I was handed the reins, allowed to brand the company, and to dictate the direction of the products we designed. Solution(s): Brand strategy, Web Design, Product Design& Development, Design Leadership, Client Liaison

Branding

When Zipari launched in 2014, we needed to stand out in the health insurance tech crowd. We leaned into a heavy slab serif to connote our bold approach to the industry. I developed the Zipari brand mark, “The Signal,” to represent our commitment to understanding how people navigate the health insurance industry. The Signal represents Zipari’s understanding of the industry, its members’ needs, and what Zipari can do to improve. We use that industry-specific knowledge to help payers understand their membership at every touchpoint.

Whether it’s a member or Broker purchasing insurance or a Service Representative handling a complaint, Zipari and its technology suite are there to increase ease of use and reduce confusion. We built the brand model around that sentiment.

Product Design Leader

As a singular design and development asset, I was responsible for the first iterations of our product suite. I wireframed, designed, and built the digital products we sold to numerous happy clients. We designed and built portals to serve our clients’ members, using user feedback to inform future product updates.

Marketing Design leader

Our Marketing team increased our credibility in the industry through eye-catching environmental design and successful print and web campaigns. Zipari’s focus on empathy-driven storytelling illustrates the value of the products on a person-to-person level. The brand shifted to a more approachable, empathetic style to engage with potential clients and their members.