The Problem
The Pickwick Arms Hotel tapped our design agency to fully rebrand them. The hotel is located in the heart of Midtown Manhattan and needed a new identity to appeal to its ideal client base.
The Pickwick Arms Hotel tapped our design agency to fully rebrand them. The hotel is located in the heart of Midtown Manhattan and needed a new identity to appeal to its ideal client base.
We created The Pod Hotel identity to emphasize the pod-like rooms available in the hotel. The branding was developed as a fun, youthful take on the hotel industry. Colorful paintings, decor, and collateral were developed to entice young visitors into the hotel. The logo is a versatile mark that echos the smaller rooms available to visitors who only use their rooms to crash after a night out.
Today The Pod Hotel has expanded to multiple locations across New York and Philidelphia.
Created assets: