Defining A New Brand Direction For A Unique Hotel

The Problem

The Pickwick Arms Hotel tapped our design agency to fully rebrand them. The hotel is located in the heart of Midtown Manhattan and needed a new identity to appeal to its ideal client base.

The Solution

We created The Pod Hotel identity to emphasize the pod-like rooms available in the hotel. The branding was developed as a fun, youthful take on the hotel industry. Colorful paintings, decor, and collateral were developed to entice young visitors into the hotel. The logo is a versatile mark that echos the smaller rooms available to visitors who only use their rooms to crash after a night out.

The Results

Today The Pod Hotel has expanded to multiple locations across New York and Philidelphia.


Created assets:

  • Brand Identity (hotel decor and messaging included)
  • Online portal with Guest message board
  • Collateral