Ria Health
A mission-driven brand solution
Ria Health's branding and Web refresh to improve their vision and message of improving peoples relationship with alcohol.
Original
New
Design problem:
The Ria Health leadership felt its original branding no longer reflected the company’s vision for the future, nor did it meet the needs of its target audience. The company needed a new brand direction and strategy, along with messaging that spoke to its goals of supporting people on their journey with alcohol addiction.
Solution(s): Brand strategy, Web Design & Development, Messaging
Branding Solution
I designed a new brand identity, visual design system, and brand mission statement: “Creating a positive relationship with alcohol.” The brand focus allows both internal teams and end users to rally behind Ria Health's long-term goals.
The Ria Plus is a symbol of positivity that connects Ria Health with its membership and reinforces the company’s commitment to helping members make positive strides on their journey.
A comprehensive brand guide, messaging template, and web portal were designed, developed, and launched in early 2022.