Pod Hotel

Design problem:

The Pickwick Arms Hotel approached the design agency 321 Takeoff to help refresh its branding. Pickwick Arms was a hotel catering to tourists visiting New York. The rooms were well furnished but very compact. The hotel needed new messaging and a fresh brand to attract customers and sell them a cozier experience.

The Solution: The Pod Hotel

The team and I developed the Pod Hotel brand. We crafted messaging that promoted the brand’s youthful nature and targeted young night owls who would use the rooms only to drop off their things before tackling the New York scene. The “pods” became destinations for fun, helping you continue your night out. The bold colors, patterns, and restyled rooms offered patrons a unique experience they could get nowhere else.