Miami Heat branding embraces the 80’s

The new Miami Heat branding slapped me in the face with awesome. “Vice” is a bold new direction for the NBA franchise and I for one love it.

The “Vice” branding is ripped right out of the 80’s. These clean uniforms were designed in house by Brett Maurer. I tip my hat to you Brett. It is a wonderful execution. I might need to watch a game or two now. Just to witness the neon pink and blue lights during the intros (At least I hope that is what will happen). I don’t even like basketball. However, I will be buying these jersey’s. A well thought out homage to Miami in the 1980’s, these Vice jerseys and their accompanying aesthetic really evoke the neon era.


I mean, look at the black version. Sheesh.

Miami Heat Vice Jersey


Miami Heat Vice Jersey




Miami Heat Vice Jersey

Via How Design

Any other NBA branding you find amazing, hit me up on Twitter or drop me a line.


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