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Design for the end-user, not the stakeholder.

Remember who the product is for, and make the best UX decisions for them.

Miami Heat branding embraces the 80’s

Miami Heat branding embraces the 80’s

The new Miami Heat branding slapped me in the face with awesome. "Vice" is a bold new direction for the NBA franchise and I for one love it. The "Vice" branding is ripped right out of the 80's. These clean uniforms were designed in house by Brett Maurer. I tip my hat...

5 things I learned as a design manager

5 things I learned as a design manager

I never thought I would enjoy being a design manager as much as I do now. Going from the lone wolf designer to the person delegating work and guiding the creative vision was a stark change. I went through a lot of internal debate the moment I was managing my first...

5 Don’ts for your startup brand design

5 Don’ts for your startup brand design

Building a successful startup with a middle of the road brand starts you on the back foot immediately. If your startup brand design doesn't stand out from your competitor pool, if your differentiator(s) are obscure or non-existent, if your creative strategy is...

Creating A Battle Royale Video Game

Creating A Battle Royale Video Game

Battle Royale games are the new zombie games. For a time, every third game had you facing off against a ravenous horde of braindead bullet fodder. Today, however, battle royale games reign supreme. In these games, in case you are not away, you drop into an arena and...

5 simple ideas to reboot Toys R Us

5 simple ideas to reboot Toys R Us

Update: Looks like Toys R Us is planning a come back to North America. Via IGN, the brand management company WHP Global aims to open new Toys R Us locations ahead of the 2021 holiday season. Maybe they will take some cues from this article. Original: As my wife and I...