Design for the end-user, not the stakeholder.

Countless (unless there is a sneaker census I know nothing about) men and women, young and old, would consider themselves a "Sneakerhead." Also known as a person fully engrossed in sneaker culture. I knew a man who walked with old Metro Cards in his shows to keep the...

Sad update: Kevin Conroy, the only voice of Batman, has passed away at 66 years of age. A loss felt throughout the fandom community for sure. I ask everyone to go back and listen to Mr. Conroy's flawless interpretation of the Bruce Wayne / Batman. His work influenced...

I never thought I would enjoy being a design manager as much as I do now. Going from the lone wolf designer to the person delegating work and guiding the creative vision was a stark change. I went through a lot of internal debate the moment I was managing my first...

Building a successful startup with a middle of the road brand starts you on the back foot immediately. If your startup brand design doesn't stand out from your competitor pool, if your differentiator(s) are obscure or non-existent, if your creative strategy is...

Update: Looks like Toys R Us is planning a come back to North America. Via IGN, the brand management company WHP Global aims to open new Toys R Us locations ahead of the 2021 holiday season. Maybe they will take some cues from this article. Original: As my wife and I...

The Arrowverse has done the Justice League better than the DCEU Justice League film was able to. DC’s mad rush to compete with the Marvel cinematic money-printing machine has left its major film properties unoriginal and poorly fleshed out. Batman, Superman and Wonder...