Personable IT for clients in need

The Problem

The small business IT vendor needed a rebrand to help differentiate themselves from their competition. How do you appeal to new clientele and compete with large-scale IT organizations?

The Solution

JMP Technology pivoted it’s messaging and branding to focus on partnering with clients to ensure their IT problems were solved. JMP offers Personable, Professional IT Services, and strives to take the complexity out of IT by speaking plainly, offering Managed Solutions and helping their clients understand their IT problems and the solutions provided.

The branding focuses on “The Byte”, a graphic representation of technology at its smallest scale. The unique mark gives JMP a modern look and avoids cliched technology logo tropes. The Byte is a versatile brand element, allowing the brand to scale with the company as they grow.

JMP Technology mock ad