Creative Director & Web Designer
Where do you want to be? I’ll help you get there.
Zipari
Creative Director, Branding, Logo Design, Marketing, Product Design Manager.
Problem: A growth start-up in need of creative direction and front-end product design
Solution: As Creative Director, I led the design department and the creation of the product design system, designed the company brand, and all marketing campaign materials.
Results: $500M acquisition by private equity firm Thoma Bravo
The Pod Hotel
Branding, Messaging, Logo design, Web Design & Development.
Problem: The Pickwick Arms Hotel required a re-brand to help attract a new, younger guest demographic
Solution: I designed the brand identity, hotel decor, website, and design system for the new direction to compliment its niche “small room” aesthetic.
Results: The Pod Hotel has become a multi-location hotel chain with increased traffic and engagement
Ria Health
Branding, Messaging, Logo design, Web Design & Development.
Problem: Ria Health required a new brand and messaging direction to complement its future goals
Solution: I re-designed the Ria brand identity, their messaging, social media, and web design.
Results: Increase brand recognition on social media, ease-of-use, and B2C engagement with Ria Health
Greenbelt Conservancy
Branding, logo design, visual identity, and design system.
Hungie?
Branding, Messaging, Logo design, Web Design & Development.
Product Design Leader
Brand Identity
Web Design
B2B Marketing Design
I often write words.
Halo Season 2 is good if you treat it like fan fiction
Halo Season 2 is maybe half way done and I think I am finally understanding what their whole vision for the series is.
Design products for the end user, not the stakeholders
A message to Designers and employers alike. Always remember to design products for the end-users, not the stakeholders.
Teen Titans Go! Zimdings is a love letter to typography nerds
Teen Titans Go! Zimdings turns terrible fonts into superheroes. Talk about a love letter to designers and typographers. I felt seen.
Experience
For over two decades, I’ve honed my expertise in design and development, consistently delivering innovative solutions to design challenges. My journey has taken me through various roles within design agencies and as an in-house design leader, where I’ve demonstrated creative leadership and a player-coach mentality. Each project presents an exciting opportunity to apply my robust creative and design management skills, ensuring an efficient, creative production pipeline.
My passion for growth and innovation defines my career. I’ve adopted the mantra “Get pulled back, not pushed forward” to remind myself to always lean towards bold, innovative, creative direction.
I excel in fostering collaboration within my creative teams and managing fruitful relationships with external vendors and agencies, seamlessly blending creativity with strategic thinking to tackle complex challenges.
Through empathetic storytelling, human-centered UX/UI design, and thoughtful brand strategy, I continuously strive to elevate companies and connect with their target audience on a profound level.
Blue Mountain: 2023 – 2024
Head of Creative Services
Zipari: 2014 – 2023
Creative Director
Ria Health: 2021 – 2022
Creative Direction / Development
Freelancers Union: 2010 – 2014
Senior Creative Developer
321 Worldwide: 2006 – 2009
Design Director
Bachelor’s Degree in Graphic Design
School of Visual Arts
Around The Web
Writing was a hobby that became a passion. That passion became a legitimate job. I Freelance write about things I love, like pop culture or professional wrestling. I’ve been lucky enough to create a number of pieces for various publications like Popverse and DC.com.
In need of some content creation? Contact me, I'd love to work on some new stuff.
