Art Direction Branding

Zipari Blue Cross Blue Shield Event Booth

Zipari participated in a Blue Cross Blue Shield conference in Spring 2019. We aimed to tell the story of our products and how they solve specific problems for different market segments. Our consumer facing digital products (blue) and the back office products (red) were on display, coupled with tailored messaging for each.

Task

Utilizing finished brand guide to craft a story-driven event booth

  • Date

    December 18, 2018

  • Skills

    Art Direction, Illustration, Brand Strategy

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