Zipari’s old booth designs were dated and not aligned with the new brand strategy
Solve the problem
Design a eye-catching booth that tells the story of Zipari’s integrated product suite with as few words as possible
Positive feedback from event-goers and lead generation for the Zipari sales team.
Zipari participated in a Blue Cross Blue Shield conference in Spring 2019. We aimed to tell the story of our products and how they solve specific problems for different market segments. Our consumer facing digital products (blue) and the back office products (red) were on display, coupled with tailored messaging for each.
Utilizing finished brand guide to craft a story-driven event booth