A rebranding of a medical technology company run by some very smart doctors. They were looking for a new identity to emphasize friendliness and helpfulness of the company. We all agreed the original logo had some interesting concepts but needed some refinement. I tried to incorporate the doctor / patient pictograms that were present. I also created a suite of logo treatments for different situations and a direction for their future marketing. The direction centered around a doctor always being with (w/) a patient, be it in person or while using their technology to make house-calls.
Tasked with a redesign of a new brand MD W/ Me along with web design and development.
July 1, 2015
Illustration, HTML, Wordpress, Branding, Creative Direction