How to build a brand and community simultaneously

How to build a brand and community simultaneously

I am a community manager (for lack of a better term) for a group of parents who love playing Destiny 2. It’s called Dadstiny and it’s a subgroup of The Dad on Facebook. When I pitched and ultimately created the group, I didn’t think three years on I...
The typographic simplicity of Control

The typographic simplicity of Control

The typographic simplicity of Control: Design Behind The Mask Can we touch on the typographic simplicity of the fantastic game Control? The video game developed by Remedy Entertainment centers around a shadowy government agency dabbling in the supernatural. You play...
Are graphic design degrees worth it?

Are graphic design degrees worth it?

Let’s answer the question, “are graphic design degrees worth it?” I graduated way back in 2004 (I think) with a BA in Graphic Design. Long before that, I operated as a creative services agent. I worked design jobs with public relations firms and...
Hue_Mun, A Brand Of Adequate Excellence

Hue_Mun, A Brand Of Adequate Excellence

Say hi to Hue_Mun! Some of my weirdest ideas come from conversations with other strange people. One such person is Sasha Khan, co-founder of Jetsyt. We concocted a beauty brand for pretty people who could care less during one of our excellent, random conversations....
Xbox, Please check your line widths

Xbox, Please check your line widths

A friend of mine asked me to review the title type of his upcoming book. I pointed out some crazy kerning issues and gave a few pointers on how to layout the title. After a moment, he responded with “Now I will never not see those space issues.” To which I...
A guide to hiring the right designer for your project

A guide to hiring the right designer for your project

Finding a creative partner Finding a designer is easy. Super easy in fact. Countless creative institutions (such as my alma-mater School of Visual Arts) are in the business of sculpting a writhing, roiling heap of creative thinkers and designers. If you have a project...
Greenbelt Conservancy rebrand exercise went well

Greenbelt Conservancy rebrand exercise went well

A good friend of mine mentioned he was participating in a logo competition for the Greenbelt Conservancy in Staten Island. I took this as an opportunity to stretch my branding muscles and create a quick brand refresh. This is purely an exercise and in no way...

Pin It on Pinterest