Creative Director & Web Designer
Where do you want to be? I’ll help you get there.
Brand Identity
Web Design
B2B Marketing Design
Product Design Leader
I often write words.
Halo Season 2 is good if you treat it like fan fiction
Halo Season 2 is maybe half way done and I think I am finally understanding what their whole vision for the series is.
Design products for the end user, not the stakeholders
A message to Designers and employers alike. Always remember to design products for the end-users, not the stakeholders.
Teen Titans Go! Zimdings is a love letter to typography nerds
Teen Titans Go! Zimdings turns terrible fonts into superheroes. Talk about a love letter to designers and typographers. I felt seen.
Zipari
As Creative Director at Zipari, I defined its brand direction, designed trade show activations, established product design standards for their suite of digital healthcare products, and lead amazing teams.
The Pod Hotel
The Pod Hotel, formerly the Pickwick Arms Hotel, needed a brand refresh. We delivered a new name and target audience for the small hotel. Today, there are multiple locations of the Pod across the US thanks to our brand executions.
Ria Health
Ria Health required a new brand direction and messaging to complement its future goals. I designed the new brand direction along with their messaging, social media, and web design refresh.
Digital Healthcare Products
A large focus for me the past 10+ years has been improving the ease-of-use in healthcare and other difficult-to-understand business verticals. Reducing compleity for someone shopping for crucial health insurance, or making it faster and easier to find a doctor has been a rewarding pursuit.
Super. Black.
Representation in pop culture is important. "You can't be what you can't see." I started Super. Black. to celebrate and highlight positive representation in comics, video games, movies, TV, and other pop culture media.
Experience
For over two decades, I’ve honed my expertise in design and development, consistently delivering innovative solutions to design challenges. My journey has taken me through various roles within design agencies and as an in-house design leader, where I’ve demonstrated creative leadership and a player-coach mentality. Each project presents an exciting opportunity to apply my robust creative and design management skills, ensuring an efficient, creative production pipeline.
My passion for growth and innovation defines my career. I’ve adopted the mantra “Get pulled back, not pushed forward” to remind myself to always lean towards bold, innovative, creative direction.
I excel in fostering collaboration within my creative teams and managing fruitful relationships with external vendors and agencies, seamlessly blending creativity with strategic thinking to tackle complex challenges.
Through empathetic storytelling, human-centered UX/UI design, and thoughtful brand strategy, I continuously strive to elevate companies and connect with their target audience on a profound level.
Blue Mountain: 2023 – 2024
Head of Creative Services
Zipari: 2014 – 2023
Creative Director
Ria Health: 2021 – 2022
Creative Direction / Development
Freelancers Union: 2010 – 2014
Senior Creative Developer
321 Worldwide: 2006 – 2009
Design Director
Bachelor’s Degree in Graphic Design
School of Visual Arts
Around The Web
Writing was a hobby that became a passion. That passion became a legitimate job. I Freelance write about things I love, like pop culture or professional wrestling. I’ve been lucky enough to create a number of pieces for various publications like Popverse and DC.com.
In need of some content creation? Contact me, I'd love to work on some new stuff.
